Coralie wanted to own beautiful high-heels shoes but they were often out of her budget and hard to wear when she wanted to party all night long. To fix this problem, she created in 2015 her own shoe brand that now bears her name. As she had been fascinated with stilettos since she was a child, she challenged herself to create heels that would both look stunning and be easy to wear daily.
As a creator who finances her own business, we worked hard to build a website for her that would be simple and efficient, while still being affordable so that she could focus on the development of her brand, customer satisfaction, and the creation of new models. We started from a pre-made theme that we then customized in order to improve the browsing experience of her customers, for example by showing the available sizes for all models straight from the collection page and giving them the ability to be notified when they were back in stock.
This allowed Coralie to manage her stocks better and to improve the profitability of her business when she places orders to her production site, which is a family-owned manufacture in Portugal with a state of the art quality in shoemaking.