Franklin
Franklin

Franklin

Project duration : 3 mois Création sur maquette franklinpetfood.com 2019

Franklin is a pet food brand created in 2019. They were the first French brand available to offer premium pet foods without any cereals in them, and it grew very fast as the public fell in love with the quality of their recipes and the ingredients they use.

The brand required an e-commerce website capable of fulfilling its design and features expectations. This is how they started working with the team that now represents BlackSwan in order to build their store. With a subscription service, CSS animations throughout the website to make it more dynamic or filtering capabilities: a lot of features were developed from the start.

It led them on a way to success and they recently switched to Shopify Plus to save on the transaction fees and to be able to customize the checkout funnel. A true business success story!

Service or products subscriptions

Service or products subscriptions

Give your clients the possibility to subscribe to your products or services, with having to place a new order everytime, and you can also give them a discount so that they are more likely to do so. Doing this allows you get create recurring orders for your clients, and you make their lives easier if they need your product regularly.

The ReCharge application is recommended to launch this feature because it's the best integrated solution, and the most trusted. They do all the heavy work of charging customers again, and warns them when their products are shipped so you don't have to do anything on your side : their new orders show up as regular ones in Shopify.

If you want to take it further, a custom development can for example allow your clients to manage their subscription by SMS, pause, cancel or upgrade their subscription, without even having to log into their account, straight from their phone !

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Customer reviews

Customer reviews

Social proof and advice from others are one of the most important lever in order to make visitors become clients who buy your products. 

Thanks to customer review tools, you can assure your customer of the quality of your products with the ratings and reviews left by your most faithful clients. There are a lot of review service providers (AvisVerifies.com, TrustPilot, etc.) and we will help you choose which one is the best for your business. 

Through either a back-office app or your provider's website, you will be able to manage the reviews to display the best ones, or have a member of your customer service team to answer the ones where there was a problem. It's a great way to show that you care, and to keep control of the content displayed on your website. 

If you're migrating your e-commerce, it is sometimes possible to import the existing reviews onto your new site !

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Cross-selling

Cross-selling

Give your customers a chance to purchase additional products that go well together when they're browsing the product pages of your website. If your customer is buying shampoo, give them the possibility to add the conditioner that goes with it in only a single click!

You can display your best sellers to maximize the chances of your products being added to the cart or use algorithms that automatically displays the products that are frequently bought together.

It also increases the internal linking on your website and gives yourself a second chance if one of your users lands on a product that's not what they're looking for or is unavailable.

It also allows you to push the products you want to get rid of to a maximum number of customers and therefore sell them faster. You can also increase that by showing them with a discount.

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