A calceophile is someone passionate about beautiful shoes, but it's also a brand of luxury footwear sold at an affordable price, that specializes in patinas. Patinas are a technique for creating new color tints for every client, giving every shoe a different aspect that no one else has. It is also possible to add effects to the colors like a wooden aspect, gradations in colors and polishes that give a unique character to every creation.
Rémi as a founder had a limited budget, so we started his website from a theme to reduce the development costs to a minimum. It was then customized with numerous new features and personalized content pages to show off the entire spectrum of his patina art.
Given the customized nature of the products sold, the website strongly relies on the purchase of gift cards because they offer the possibility to gift the entire experience of creating a personalized handmade patina from an online shop without taking the risk of choosing for the person who will be wearing the shoes.