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Bangle Up improves its conversion rate and its profitability thanks to SharpJS

Trois mois avec SharpJS, les chiffres. Trois mois avec SharpJS, les chiffres. Trois mois avec SharpJS, les chiffres. Trois mois avec SharpJS, les chiffres.

Summarize this article

Launched in production in October 2020 after several months of research and development, SharpJS is our in-house technology designed to improve e-commerce performance on Shopify sites.

Its goal is to increase loading speed, reduce resource usage, respect Google best practices and include all SEO optimizations.


How many of us have already clicked on an ad before closing it because nobody likes wasting time staring at a blank screen?


Our goal is to offer every client the possibility of having a site that loads in less than a second, even with an old mobile and a slow connection. The result is improved perceived service quality but above all drastically increased economic performance.

Salon Septieme Website - SharpJS



After 3 months of use, we are very proud to present the results observed on average on the Shopify stores of clients who chose to implement our SharpJS technology:


- Display time cut in half (-48%)

- 72% reduction in resource download time thanks to code optimization

- 13% decrease in redirect time


Like in all our projects, technology is not an end in itself - it must serve economic performance. Once again, the results exceeded all our expectations.


At constant traffic, our clients record on average an increase in revenue between 28% and 51%! On the launch week of our latest project, we even observed the following figures:


- Traffic was down 10%...

- yet sales increased by 39%!

Less traffic, and yet more sales! As a result, a 51% increase in the site's conversion rate!

Performance results



This good news also applies to our clients' teams because our SharpJS technology allows internal management of all site content, without calling on us and across all pages.

This freedom of execution also applies to custom apps and features we develop. For example, automatic product additions to cart, texts and visuals from their newsletter popins, etc. All these value-generating tools become manageable simply by using Shopify's "Customize" interface.

Shopify site customization

With SharpJS, your Shopify profitability increases immediately. In the medium term, your site receives more organic traffic because its improved performance makes it rank higher in search results and your customers benefit from the best browsing experience, wherever they are.

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By Paul Armbruster

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