le gramme
le gramme

le gramme

Project duration : 6 mois creation custom Migration Magento legramme.com 2020

The le gramme jewelry in precious metals is a beautiful mix between craftsmanship and precision manufacturing. The name of the brand reflects the amount of metal used in each of their creations: an 11g bracelet will contain 11 grams of gold or silver, etc. Each of their collection is a combination of a shape, a precious metal, a pattern, and a finish. All of this requires the huge savoir-faire and mastery of ateliers where everything is done in France.

To give their creations a support that matches the exceptional quality of their products, the website required 6 months of work to give life to the beautiful design done by Sylvain Capeyron. Everything was motivated by the will of the brand to conquer international markets and to gain in productivity in the management of their online activities. The brand also uses Shopify POS in its Marais store in Paris to offer a truly omnichannel experience to its customers.

With a client base located all over the world, the requests of le gramme were numerous: they wanted a powerful and reliable product finder that let their customers find the perfect piece by filtering between 500 products and variants in just a few clicks, all from a single page. Most of le gramme products are also customizable so we developed an exclusive feature that allows customers to input different types of personalizations straight from the product page. All this information is then automatically added to the customer's order so that both the artisans and logistics teams know exactly what to do and provide exceptionally fast service to customers.

Product Finder

Product Finder

You have numerous products are variables in your catalog and it's hard for your customers to find exactly what they're looking for? Our Product Finder feature can be integrated on your "All products" page to give your users the ability to filter what they see without having to browse numerous pages to find the perfect product for them, hence the "Product finder" name.

It's also possible to display it on collection/category pages if you want to have filtering possibilities on them. More powerful than Shopify's search function, the criteria that you can use are almost infinite, and you can customize them yourself to bring clarity to your product offering, on a single, easy-to-use page.

The possibility to combine filters gives your customers a very granular and precise way to find the perfect product. For example, they can state that they want a dress, in red, in size medium, under 200€, and see the results immediately as they add each filter.

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Merchandizing breaks

Merchandizing breaks

There are only a few steps that make monotony become boredom, and nobody likes to be bored! Thanks to this feature, you will be able to make your collection pages more dynamic by inserting texts, images/gifs, or videos as breaks between your products.

It also allows you to display elements meant to reassure your clients of the services they'll receive, whether it's about the origins of your products, the quality of your customer service, or even past client testimonies.

Thanks to our SharpJS technology, the display is fluid and fast to come up even if you use videos. Everything is possible: you can decide to display a newsletter sign up form every 4 product, then a set of images 3 products later, etc. Just decide on what you want, we will take care of the rest.

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Store Locator

Store Locator

Allow your website visitors to locate your physical stores or the resellers of your products if they would like to see or try your products in a shop before they purchase.

It can be fully customized to your design guidelines, your colors, etc. You can indicate the precise location of your stores with their GPS address, pick the different icons you want to use or every information you want to display (opening hours, phone number, etc.) They will greatly ease the process for your customers.

If you combine this feature with the Click & Collect feature and Shopify POS, you can offer them a total omnichannel experience.

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