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Timeline/Days

2 months

Client

Les Secrets de Loly

Année

2023

Les Secrets de Loly has been the reference for more than 10 years for natural hair care for textured hair. Since its creation by the inspiring Kelly Massol, jury of "Qui Veut Être Mon Associé ?", the brand has established itself as a reference in France, advocating the effectiveness and naturalness of the ingredients. It is this essence that our agency had the honor of transcribing through the redesign of their Shopify Plus store.

A new site faithful to the branding, but a content strategy redesigned to bring real added value to customers: presentation of stunning before/after, tutorials by treatment rituals, educational cards on key active ingredients... served by a UX optimized for conversion.

Clever use of metaobjects allowed us to restore this rich content while maintaining simple administration of the site and true modularity.

 

 

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Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack Tech stack
Sharp JS Shopify
SharpJS
Performance
Back In Stock Shopify
Back in Stock
Stocks
Elevar
Analytics & Tracking
Yotpo
Review & Loyalty
Klaviyo
Mailing
Big Blue
Logistics
Gorgias
CRM
Onepilot
Customer relationship
Sharp JS Shopify
SharpJS
Performance
Back In Stock Shopify
Back in Stock
Stocks
Elevar
Analytics & Tracking
Yotpo
Review & Loyalty
Klaviyo
Mailing
Big Blue
Logistics
Gorgias
CRM
Onepilot
Customer relationship
Sharp JS Shopify
SharpJS
Performance
Back In Stock Shopify
Back in Stock
Stocks
Elevar
Analytics & Tracking
Yotpo
Review & Loyalty
Klaviyo
Mailing
Big Blue
Logistics
Gorgias
CRM
Onepilot
Customer relationship
Sharp JS Shopify
SharpJS
Performance
Back In Stock Shopify
Back in Stock
Stocks
Elevar
Analytics & Tracking
Yotpo
Review & Loyalty
Klaviyo
Mailing
Big Blue
Logistics
Gorgias
CRM
Onepilot
Customer relationship
Sharp JS Shopify
SharpJS
Performance
Back In Stock Shopify
Back in Stock
Stocks
Elevar
Analytics & Tracking
Yotpo
Review & Loyalty
Klaviyo
Mailing
Big Blue
Logistics
Gorgias
CRM
Onepilot
Customer relationship
Sharp JS Shopify
SharpJS
Performance
Back In Stock Shopify
Back in Stock
Stocks
Elevar
Analytics & Tracking
Yotpo
Review & Loyalty
Klaviyo
Mailing
Big Blue
Logistics
Gorgias
CRM
Onepilot
Customer relationship

What we love on

Les Secrets de Loly

The use of metaobjects! Whether for the before/afters used on the product pages, the active ingredient cards, the step-by-step rituals illustrated by videos...

We loved working on this architecture of infinitely reusable data on the site and so easy to administer!

Want to work with us?

Contact us