Social proof and advice from others are one of the most important lever in order to make visitors become clients who buy your products. 

Thanks to customer review tools, you can assure your customer of the quality of your products with the ratings and reviews left by your most faithful clients. There are a lot of review service providers (AvisVerifies.com, TrustPilot, etc.) and we will help you choose which one is the best for your business. 

Through either a back-office app or your provider's website, you will be able to manage the reviews to display the best ones, or have a member of your customer service team to answer the ones where there was a problem. It's a great way to show that you care, and to keep control of the content displayed on your website. 

If you're migrating your e-commerce, it is sometimes possible to import the existing reviews onto your new site !