BangleUp is a French brand that creates colorful jewelry! They are made in baked enamel and then receive a layer of fine gold on top. Their bangles, bracelets, and earrings can be worn both in casual and professional settings, and fit all styles of their wearers. The brand has its own online shop but its products can also be purchased in premium retail locations and specialized shops all over France.
Colors are present everywhere on their website, navigation is easy and straight forward because users can see both packshots and worn pictures of every product. This was the leitmotiv of Danielle & Marie, respectively CEO and marketing director, when we migrated their shop from Magento. It took us 3 months to reach the desired look and feel that they had asked us for.
Translation in Chinese, live chat, verified customer reviews, and online appointment booking for their showrooms are some of the features that we were asked to build. Their customers really enjoy the automatic addition of gifts in their cart when they reach certain amounts of purchase on the website. Migration benefits were quick and huge: The brand increased its sales by over 30% in the months following their arrival on the Shopify platform.
Automatic in-cart product additions
Running special promotion, launching a partnership with another brand or you simply want to reward your customers who spend the most? Give them the ability to see free products automatically added to their carts when they reach certain spending thresholds that you define. This is not a native Shopify feature and we have to adapt the way your cart is built to add this functionality.
Whether or not you want those free products to be displayed on your website (with product samples for example), they'll magically appear in your customer's cart and in the final order that you'll in your Shopify admin interface. If you choose the proper thresholds for this and the right messages, this feature can greatly improve the average amount that is spent by your customers.
It is also very useful for merchants who need to tell their logistic partners what packaging must be used for each product and enables them to keep track of the stocks of the boxes in which their goods are being shipped, without having to do any manual operations.
Social proof and advice from others are one of the most important lever in order to make visitors become clients who buy your products.
Thanks to customer review tools, you can assure your customer of the quality of your products with the ratings and reviews left by your most faithful clients. There are a lot of review service providers (AvisVerifies.com, TrustPilot, etc.) and we will help you choose which one is the best for your business.
Through either a back-office app or your provider's website, you will be able to manage the reviews to display the best ones, or have a member of your customer service team to answer the ones where there was a problem. It's a great way to show that you care, and to keep control of the content displayed on your website.
If you're migrating your e-commerce, it is sometimes possible to import the existing reviews onto your new site !
Engage your audience and turn them into shoppers with a live chat feature. Many applications are available and we will guide you to choose the right one for your business.
Having a chat with your clients allows you to guide them, answer their questions, and also lift any worry that they may have. Raise their satisfaction level when they receive answers about what they were wondering about: delivery times, returns policy, or your loyalty program.
If you think that your team is too small to offer this service, remember that it's cool to have the founder of the brand you like walking you through their product line. It also gives you direct insights from your prospective or actual customers.
It is also possible to have those requests land up on a phone, Facebook Messenger so that you're only a tap away from helping your clients, and it also allows your entire team to participate, reducing the time needed to get an answer. If you receive too many requests, maybe it's time to invest in a chatbot that will answer the most commonly asked questions automatically, saving you precious time.
We'd be happy to help with that too!